Industry Snapshot

Jefferson County is located on the western edge of metropolitan Denver and is the gateway to the beautiful Colorado Rocky Mountains. With its diverse landscapes and abundant outdoor recreation opportunities, Jefferson County is a leader in outdoor recreation. Nearly 42% of the county is public land, making it a 212,000 acre testing facility for the outdoor products industry.

Advancements in technical apparel, footwear, and equipment for outdoor recreation are driving innovation opportunities in this growing industry. Jefferson County is home to a number of companies leading the industry’s future. With one of the highest educated workforces in the state, coupled with one of the lowest tax structures in the nation, the county is a premier location for outdoor recreation and apparel companies.

Each year in Colorado, outdoor recreation generates:

  • $13.2 billion in consumer spending
  • 125,000 direct jobs
  • $4.2 billion in wages and salaries
  • $994 million in state and local tax revenue